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Why Branded Merchandise is a Successful Form of Advertising

In the fast-paced world of marketing, where consumers are constantly bombarded with digital ads, branded merchandise stands out as a powerful and effective form of advertising. Not only does it create a tangible connection with consumers, but it also fosters brand loyalty and increases brand visibility. 

Here’s why branded merchandise is a successful form of advertising.

1. Tangibility and Longevity

Branded merchandise provides a physical reminder of your brand, unlike digital ads that can be easily ignored or forgotten. 

According to the Promotional Products Association International (PPAI), 89% of consumers can recall the brand on a promotional product they received in the past two years. This lasting impression is crucial for maintaining brand awareness over time.

We’ve found great success breaking through advertising clutter using what we call the “spear gun” approach, particularly in the B2B space. With this approach, the Strategies team helps you hone in on your messaging and grab attention from your target audience through targeted branded merchandise. 

2. High Return on Investment (ROI)

The cost-effectiveness of branded merchandise is evident when compared to other forms of advertising. 

A study by the Advertising Specialty Institute (ASI) found that promotional products have a lower cost per impression (CPI) than prime-time TV, magazine, and newspaper ads. For instance, the average CPI for a promotional product is just $0.007, compared to $0.019 for primetime TV.

Through planning, organization, and asking the right questions, you can get a higher ROI from your promotional products.

3. Brand Loyalty and Customer Retention

Branded merchandise not only attracts new customers but also helps retain existing ones. 

Research shows that 83% of people who receive promotional products are more likely to do business with the brand. Furthermore, 53% of these consumers use the promotional product at least once a week, reinforcing their relationship with the brand.

4. Enhanced Brand Exposure

Promotional products offer repeated exposure to your brand. Items such as branded apparel, bags, and tech accessories are used frequently, providing continuous visibility. 

ASI reports that promotional bags generate an average of 3,300 impressions over their lifetime. This level of exposure is hard to achieve with other advertising mediums.

5. Targeted Marketing

Branded merchandise allows for highly targeted marketing efforts. By choosing products that align with your audience’s interests and lifestyle, you can effectively reach your desired demographic. 

For example, fitness brands can offer branded water bottles or yoga mats, while tech companies might distribute branded USB drives or phone chargers. This targeted approach ensures that your promotional products are both useful and relevant to your audience.

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6. Positive Brand Perception

Receiving a gift creates a positive association with the brand. 

According to a study by BPMA, 79% of consumers feel appreciated when they receive promotional products, and 47% feel more favorable towards the brand. This goodwill can translate into increased customer loyalty and positive word-of-mouth referrals.

7. Eco-Friendly Options Enhance Brand Image

With growing consumer awareness around environmental issues, eco-friendly branded merchandise can significantly boost your brand’s image. Offering sustainable products, such as recycled bags or bamboo pens, can attract environmentally conscious consumers. 

A Nielsen report found that 66% of global consumers are willing to pay more for sustainable brands, indicating a strong market for eco-friendly promotional products.

Take Your Branded Merchandise to the Next Level with Strategies 

Branded merchandise is a versatile and impactful advertising tool that delivers tangible results. By providing long-lasting brand visibility, fostering customer loyalty, and offering cost-effective impressions, promotional products can enhance your marketing strategy and drive business growth. 

The key is to select high-quality, relevant items that resonate with your target audience, ensuring that your brand remains top-of-mind.

By leveraging the power of branded merchandise, you can create lasting connections with your audience and achieve impressive marketing results.

Let’s chat to discuss how our strategic approach and expert team can help you get the most out of your promotional products. 

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References

  1. PPAI Research – Promotional Products Impact on Brand Recall
  2. ASI Study – Cost Per Impression of Promotional Products
  3. PPAI Consumer Study – Brand Loyalty Through Promotional Products
  4. ASI Global Ad Impressions Study – Exposure Through Promotional Bags
  5. BPMA – Consumer Perception of Promotional Products
  6. Nielsen Report – Consumer Willingness to Pay for Sustainable Brands
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