It’s a new year and the promotional products industry is buzzing with exciting branded merchandise that matches evolving lifestyles, technology, and values. Choosing trending promotional products can make all the difference if you’re seeking fresh, creative ways to engage clients and team members.
From tech-savvy gadgets to sustainable solutions, the products leading the charge this year are both functional and fun. Let’s explore some of the top trending promotional products of 2025 and share some of our team’s favorite products.
Get ready to discover innovative ways to connect with your audience and leave a lasting impression.
1. Fanny Packs & Crossbody Bags
Fanny packs and crossbody bags are making a major comeback as practical, stylish, and versatile accessories. As promotional products, they strike the perfect balance between functionality and branding opportunities, making them a must-have for businesses in 2025. With more people embracing on-the-go lifestyles, fanny packs are a natural choice. The hands-free design is perfect for multitasking, commuting, or exploring without the bulk of a backpack.
2. Bluetooth Key Finders
These compact, tech-savvy gadgets are becoming a go-to promotional product for businesses aiming to combine utility, innovation, and brand visibility. Losing keys or other valuables is a universal problem, making this a great option for all demographics and something that’s sure to get repeated use. With a growing interest in smart tech and seamless smartphone integration, Bluetooth key finders will stand out and reflect positively on your brand in 2025.
3. Solar Power Banks
As sustainability continues to be a top priority for consumers and businesses in 2025, solar power banks have emerged as a top promotional product. These eco-friendly chargers showcase your brand’s commitment to green initiatives and are useful in various settings, from trade shows to daily commutes. The ability to harness solar energy for charging makes them a great option for tech-savvy audiences and outdoor enthusiasts.
4. Retro Coolers & Lunch Boxes
As more and more people look to save money and make healthier food choices this year, retro coolers and lunch boxes are the perfect mix of modern functionality and vintage aesthetics. They provide a stylish solution for transporting food and drinks while tapping into the nostalgia of school lunches and summer picnics. These products appeal to many audiences, including families, outdoor enthusiasts, and commuters.
5. Multi-Purpose Wireless Chargers
In the age of convenience and smart technology, multi-purpose wireless chargers are one of the most in-demand promotional products. Beyond basic charging, these innovative designs offer multi-device charging and additional functionalities like integrated speakers, UV sanitizers, and desk organizers. They are practical, stylish, and tech-forward, making them ideal for modern customers and employees.
6. Elevated Athleisurewear
As remote work and hybrid offices continue to dominate, athleisurewear is now acceptable for both professional and personal use. If you’re looking for branded apparel in 2025, fashion is all about seamlessly blending performance, comfort, and style with “elevated” athleisurewear. The transition from a workout to a casual outing or a work-from-home setup with moisture-wicking shirts and zip-ups, branded leggings, or sustainable sportswear.
7. Pet Products & Toys
With more than half of U.S. households owning pets, it’s clear that pet ownership continues to soar in 2025. From stylish pet accessories to useful gadgets, pet parents are increasingly looking for high-quality, practical, and fun items for their furry friends. From portable pet bowls to frisbees and tennis ball toys, promotional products geared toward four-legged family members are becoming an increasingly popular and thoughtful way to connect with consumers and showcase your brand.
8. Reusable Notebooks & Journals
Reusable notebooks, like Rocketbooks, are continuing to gain popularity, particularly in office settings. These smart notebooks combine traditional note-taking with modern technology, allowing users to write, scan, and store notes digitally. With tons of different templates, they can be wiped clean and reused repeatedly, blending productivity with environmental responsibility.
9. Pickleball Gear
Pickleball has been the fastest-growing sport in the United States since 2016, and continued growth is expected in 2025. This surge in popularity makes pickleball gear an excellent opportunity for businesses to tap into a thriving market. Whether it’s paddles, balls, apparel, or accessories, pickleball gear combines fun, fitness, and branding potential.
10. Travel Accessories
The U.S. Travel Association is predicting increased trips and travel spending in 2025. Whether it’s business travel, family vacations, or weekend getaways, the right travel products can help your customers make the most of their time away. Functional, high-quality branded items like luggage tags, packing cubes, or noise-canceling headphones offer endless opportunities to engage customers and boost brand visibility.
Stand Out With Branded Merchandise in 2025
At Strategies, we’re all about helping businesses support their brand and business goals through high-quality, strategic branded merchandise. If you want to get the most out of your promotional products this year, our team is ready to help. Learn more about the Strategies approach and contact our experts to find trending promotional products for 2025!