Custom branded apparel is more than just clothing; it’s a powerful tool for promoting your company’s identity, enhancing team spirit, and leaving a lasting impression on your clients and customers.
Selecting the right company branded apparel involves balancing quality, design, comfort, functionality, sustainability, cost, and customer service. By carefully considering these factors, you can create branded apparel that not only looks great but also effectively represents your company and its values.
Let’s explore some key factors to keep in mind when selecting corporate apparel for your team.
Quality & Durability
When it comes to custom branded apparel, quality should be high on your priority list. High-quality materials feel better, last longer, and reflect positively on your brand.
Consider fabrics that are durable and comfortable, such as cotton blends for T-shirts or moisture-wicking materials for activewear. A tight weave and high thread count generally indicate higher quality and durability.
When possible, get samples to feel the fabric and look for consistency in the fabric and stitching. It’s also a good idea to check reviews and do some research on the brand before placing a large order.
Design & Customization
The design of your branded apparel is crucial in making a strong visual impact. Pay attention to the colors, fonts, and placement of your logo to ensure it stands out and aligns with your brand identity.
We offer a wide range of product imprinting and design techniques at Strategies Ltd., including embroidery, screen printing, and digital printing. We’ll work with you to choose the best method for your logo and design.
Comfort and Fit
Comfort is key when it comes to apparel, especially if your team is expected to wear these items regularly. Whether it’s a relaxed fit for casual wear or a more tailored cut for professional settings, the right fit will make your team feel comfortable and confident, which in turn positively affects their performance and morale.
Rather than picking one apparel item, consider offering a variety of sizes and styles to accommodate different body types and preferences. If possible, bring in some samples for your team members to try on before placing their order.
Easy access to reviews and sizing charts can also help simplify the process, especially if trying on options isn’t feasible for your team.
Purpose & Functionality
Understanding the purpose will help you choose the right type of apparel for your needs and influence your choice of materials, styles, and designs.
If the apparel is for a specific event, such as a trade show, conference, or team-building activity, consider the nature of the event and location when selecting styles and materials.
For instance, breathable fabrics and layers are ideal for outdoor events, while professional-looking attire (like polos or button-up shirts) is better for corporate settings.
Ease of Maintenance
To ensure your team gets the most out of the branded apparel, consider fabrics that are easy to care for to ensure the clothes remain in good condition for longer.
Machine-washable materials that do not require special handling are generally more convenient for users. For work uniforms or items that will be worn frequently, consider materials that are resistant to stains and wrinkling.
Sustainability and Ethical Production
Sustainability is increasingly important to consumers and businesses alike. Choosing eco-friendly and ethically produced branded apparel means you’re doing good for the planet and positioning your brand as a responsible, forward-thinking company.
Look for suppliers who offer organic materials, recycled fabrics, and fair-trade production practices. At Strategies, we offer a variety of sustainable and ethically-sourced apparel from top brands like Adidas, Vansport, and more.
Cost and Budget
Budget is always a consideration when ordering custom branded apparel. Balance your budget with the need for durable, high-quality items that represent your brand well.
Investing in higher quality apparel that may be slightly more expensive can save money in the long run. Durable items that withstand frequent wear and washing reduce the need for frequent replacements, providing better value over time for your business.
Also, don’t be afraid to ask about bulk orders as well. Larger orders may receive discounts, reducing the cost per item and minimizing repeat shipping costs. However, be careful not to overorder and exceed your budget unnecessarily.
Customer Service and Support
The process of ordering custom branded apparel can be complex, so reliable customer service is invaluable. Good customer service ensures a smooth experience from design to delivery, allowing you to focus on other aspects of your business.
Choose a company, like Strategies, that’s known for excellent customer service and support. Our team of experts can guide you through the customization process, answer any questions, and address any concerns promptly.
We updated our branding and needed new branded merch for an open house and ribbon cutting, and the team at Strategies was so helpful! Not only did they do the legwork for us by researching options based on our desired aesthetic for the event, but they also guided us with artwork and approval deadlines to ensure we had everything in time for our event. They even called their suppliers to triple-check that everything was set to arrive as expected. They also helped our team pick out new branded apparel with the updated company logo, and have been helping us curate a kit to send to clients. From the concierge-style approach to the questions they ask to strategically guide us to our goal, I highly recommend Strategies Ltd for your promotional products or branded apparel needs.
— Kayde Kempen, Customer
Contact us today to get started on your custom apparel journey!
