Strategies, Ltd


Monthly Archives: March 2017

Mar 14

Mapping Out The Modern Consumer

Posted by Strategies in the category Industry Research
Mapping Out The Modern Consumer

In 1992, PPAI launched a pioneering series of consumer studies as the industry’s first assessment of the role of promotional products within consumer lifestyle and behavior. While previous studies are commonly identified as airport intercepts, the 2017 Consumer Study is the first quantitative analysis of its kind. This new methodology expands upon previous findings and is designed to better [read more…]