Sep
29
This Clever Marketing Campaign Reversed Coke’s 11-Year Decline in Soda Sales
Posted by Strategies in the category News
Amid plummeting soda consumption, as health-conscious consumers are increasingly guzzling bottled water and other low-calorie beverages, Coca-Cola’s marketing team has done the unthinkable. The company’s ‘Share a Coke’ campaign — in which Coke bottle labels were personalized with 250 popular names, in addition to various terms of endearment, including ‘Bestie’ and ‘Wingman’ — has reversed [read more…]