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Author: Strategies

Sep 29

This Clever Marketing Campaign Reversed Coke’s 11-Year Decline in Soda Sales

Posted by Strategies in the category News
This Clever Marketing Campaign Reversed Coke’s 11-Year Decline in Soda Sales

Amid plummeting soda consumption, as health-conscious consumers are increasingly guzzling bottled water and other low-calorie beverages, Coca-Cola’s marketing team has done the unthinkable. The company’s ‘Share a Coke’ campaign — in which Coke bottle labels were personalized with 250 popular names, in addition to various terms of endearment, including ‘Bestie’ and ‘Wingman’ — has reversed [read more…]

Jun 27

Power Of The Pen

Posted by Strategies in the category Industry Research
Power Of The Pen

Since 1993, writing instruments have held the solid No. 2 place (right after wearables) as one of the top-selling promotional products and there’s a good reason why: Consumers love them. That sentiment was strongly evident in an independent study published in May 2012 by PPAI Research Manager Saritha Kuruvilla and Dr. Richard Alan Nelson of [read more…]

Nov 2

Grab A Bag

Posted by Strategies in the category Industry Research
Grab A Bag

The very purpose of bags—to haul stuff from one destination to another—makes them perfect as promotional products. “Mugs are nice, but they sit on a desk. Calendars are nice, but they hang on a wall. Bags travel. They’re mobile branding,” says Christopher Duffy, MAS, senior vice president of marketing for Union, Illinois-based supplier BAG MAKERS, [read more…]