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Author: Strategies

Jun 29

From Here to ROI

Posted by Strategies in the category Industry Research
From Here to ROI

Long-Term Goals, Sound Program Design Are Essential By Deborah L. Vence   To reach a successful return on investment, you have to know what your goals are, the risks that are involved and have effective communications in place when promoting your incentive program. To create and deliver a program with impact, “First and foremost, you [read more…]

Apr 3

8 Secrets of Powerful Communicators

Posted by Strategies in the category News
8 Secrets of Powerful Communicators

By Michelle M. Smith, CPIM, CRP   Why does one person see a glass as half full and another see it as half empty? The difference is more than attitude. We unconsciously experience things differently in our minds, often completely unaware of anything other than something feeling comfortable—or not—for us. Our brains use pattern recognition [read more…]

Mar 14

Mapping Out The Modern Consumer

Posted by Strategies in the category Industry Research
Mapping Out The Modern Consumer

In 1992, PPAI launched a pioneering series of consumer studies as the industry’s first assessment of the role of promotional products within consumer lifestyle and behavior. While previous studies are commonly identified as airport intercepts, the 2017 Consumer Study is the first quantitative analysis of its kind. This new methodology expands upon previous findings and is designed to better [read more…]

Jan 10

Strategies Ltd. PPAI Image Award Winner!

Posted by Strategies in the category News
Strategies Ltd. PPAI Image Award Winner!

IRVING, TX, (January 10, 2017) – Strategies Ltd. won a gold award in the 2017 Image Awards Competition sponsored by Promotional Products Association International (PPAI). Forty-Three Gold, Silver and Bronze winners were recognized at the PPAI Awards Presentation & Reception held January 9, 2017 at the Mandalay Bay Convention Center in conjunction with The PPAI [read more…]

Apr 15

Celebrating 25 Years!

Posted by Strategies in the category News
Celebrating 25 Years!

Friday, April 15th, 2016 Today at Strategies we celebrate our 25th year in business! We want to thank our team and their families for all the years spent building our business. We truly are grateful! Also, thank you to all our business partners – both suppliers and customers! It really is all about relationships! So [read more…]

Jun 24

What is Your Leadership Marketing Strategy

Posted by Strategies in the category Industry Research
What is Your Leadership Marketing Strategy

Thought leadership is the lifeblood of any sound content marketing strategy. But, the thoughts you’re leading with need to address actual customer pain points. By definition, thought leadership is a method of marketing, which solidifies you as an expert and authority within your industry. The goal of thought-leadership marketing is not to create sales-heavy content, [read more…]