800.354.6548
What Makes Us Different

What Makes Us Different

Strength

There are 5 Promotional Product strengths that you need to know about.  Understanding them will make this medium work amazingly well for you.

Think of promotional products as little mini billboards that end up getting placed throughout your customers’, prospects’ and even your employees’ lives. They land on their desks or in their work environments. They land inside their vehicles and throughout their homes. They can say who you are and how to get in touch with you.

5 major strengths of this powerful advertising medium:

The Medium’s Strengths:

  1. Targeted:
    • Each mini-billboard is given directly to the intended recipient!
  2. Message Reinforcement:
    • The products are able to reinforce your message or an initiative. Example: a deck of playing cards could reinforce a communication message of service. “You won’t get lost in the shuffle with us . . . the ace up our sleeve is our people
  1. Goodwill:
    • Because your logo and message are imprinted on a useful product and given to the recipient, your advertising is received as an appreciation gift rather than an interruption.
  1. Long Term Ad Value:
    • Because they are items of usefulness, they oftentimes last for months, even years… driving down your CPI (cost per impression) rate.
  1. Implied Endorsement:
    • When you see a person wear a hat with a Packers or other team logo on it, it’s safe to assume that they are a fan and showing their affiliation to that team. The same is true when you see a person using or displaying a product with a company logo on it. They are showing their affiliation and support for that company.

We love it when we hear a customer say, “Home run!”- – –  followed by, “How are you going to top this next year?”

We have access to over 1 million different products that can be branded with your logo and message. We will oftentimes take the best item from one great supplier and match it with an item from another of our best sources to create an incredible ensemble. In short . . . there is a method to what can seem to be madness at times… and we understand it – -some call it a “winning promotion!”

It starts with clearly understanding your projects parameters and completing our Strategies Project Brief.

  • What is it that you hope to accomplish?
  • How many people are you targeting?
  • Is there anything unique about your audience?
  • Is there a specific message we need to communicate?
  • What is your budget per person?
  • When and where will this event or project take place?
  • What have you done in the past?
  • Was it successful?

Armed with the answers to the questions above, we start the search and planning. Every Strategies account executive has access to the other Strategies sales and sales support staff for assistance. The Strategies crew has a combined 233 years of industry experience with the average tenure at Strategies being 10.5 years per employee! There is also access to a network of TPG (The Partnering Group) peers numbering 200+ around the country to add incredible depth to our experience pool.

The goal is to not just meet your budget objective but hit on all other objectives and provide you with a Home Run promotion!

We know the secret to getting a strong ROI (Return on Investment) on your promotional product investments. It happens through recipient compliance.

Recipient compliance means . . . how many people actually keep and use the product you give out. The more people that keep and use what you give them, the better ROI you’ll have. It isn’t always possible to know for sure, but there are some industry facts that will help you improve your compliance rate. The first step is to not focus on the product you think you need. As stated earlier, there are over a million products that can be branded with you logo or message. The best approach is to complete the Strategies Project Brief process, then evaluate the alternatives to see which one best meets the objectives. This will help you realize the highest recipient compliance rate possible.

Recipient Compliance and ROI case history:

The following is a true story.

Customer: We need 2500 cheap pens.

Strategies Rep: Define cheap.

Customer: .75 or less.

Strategies Rep: So your budget is $1,875? 2500 x .75 = 1,875

Customer: Yep. That sounds right.

Strategies Rep: How are you going to be using them?

Customer: We’re going to hand them out at a show that we’re going to in Vegas. The show runs 3 days. People like something free, you know.

Strategies Rep: I have a question for you. If it were possible (and it isn’t), for you to call all 2500 people that picked up your pen at the show and ask them,” are you using our pen?” How many do you think would say, “ yes . . . I am.”

Customer: Long pause . . . . . . . then he replied: I don’t know, I never thought about that.

Strategies Rep: 50%

Customer: That’s probably high.

Strategies Rep: 25%

Customer: I see where you’re going. That could be high, too.

Strategies Rep: Just for fun let’s say 25%. Here is how that math works out:

  • 2,500 pens x .75 = $1,875
  • 25% of the pens get used like you hoped they would.
  • 25% of 2,500 = 625
  • When you divide your total cost of $1,875 by 625 people = $3.00 is your cost per recipient.
  • 300% more than you should pay.

Customer: Wow, what do I do? .75 is all we can afford.

Strategies Rep: It’s not your budget, that’s fine. It’s the product. We need to find the very best .75 product possible to drive home your message.

They then went through the Strategies Project Brief process which takes anywhere from 5 to 10 minutes.

The rest of the story:

We presented the customer with a great idea that actually came in at .68 each (.07 per item less than target or $175 total under budget costs). We (the customer and the Strategies Rep) felt confident that if presented correctly to the booth visitors – – 80% to 85% of this product would be kept and used by the recipients.

The new math:

  • 2,500 x .68 = $1,700
  • 85% of the products get kept and used.
  • 85% of 2,500 = 2,125
  • When you divide the new total cost of $1,700 by 2,125 people = .80 per recipient.
  • 18% more than the .68 each. But only 6.75% more than his budget of .75 each.

What was the product? You’ll need to call or email us for the answer. We will however share with you the secret to achieving a higher degree of recipient compliance.

When a person receives a promotional product, three things run rapidly through their minds concerning the product and these determine whether they will keep and use the product:

  1. Is this useful? (The product needs to have a high degree of utility)
  2. They check for quality (The product needs to be made of good to great quality)
  3. They look at attractiveness (Is the product attractive and even cool)

If you hit on these three, you have a solid shot at hitting a recipient compliance rate of 80% to 85%.