Industry Research

Long-Term Goals, Sound Program Design Are Essential By Deborah L. Vence   To reach a successful return on investment, you have to know what your goals are, the risks that are involved and have effective communications in place when promoting your incentive program. To create and deliver a program with impact, “First and foremost, you [read more…]

In 1992, PPAI launched a pioneering series of consumer studies as the industry’s first assessment of the role of promotional products within consumer lifestyle and behavior. While previous studies are commonly identified as airport intercepts, the 2017 Consumer Study is the first quantitative analysis of its kind. This new methodology expands upon previous findings and is designed to better [read more…]

Thought leadership is the lifeblood of any sound content marketing strategy. But, the thoughts you’re leading with need to address actual customer pain points. By definition, thought leadership is a method of marketing, which solidifies you as an expert and authority within your industry. The goal of thought-leadership marketing is not to create sales-heavy content, [read more…]

Since 1993, writing instruments have held the solid No. 2 place (right after wearables) as one of the top-selling promotional products and there’s a good reason why: Consumers love them. That sentiment was strongly evident in an independent study published in May 2012 by PPAI Research Manager Saritha Kuruvilla and Dr. Richard Alan Nelson of [read more…]

The very purpose of bags—to haul stuff from one destination to another—makes them perfect as promotional products. “Mugs are nice, but they sit on a desk. Calendars are nice, but they hang on a wall. Bags travel. They’re mobile branding,” says Christopher Duffy, MAS, senior vice president of marketing for Union, Illinois-based supplier BAG MAKERS, [read more…]