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Monthly Archives: June 2012

Jun 27

Power Of The Pen

Posted by Strategies in the category Industry Research
Power Of The Pen

Since 1993, writing instruments have held the solid No. 2 place (right after wearables) as one of the top-selling promotional products and there‚Äôs a good reason why: Consumers love them. That sentiment was strongly evident in an independent study published in May 2012 by PPAI Research Manager Saritha Kuruvilla and Dr. Richard Alan Nelson of [read more…]