Jun
27
Power Of The Pen
Posted by Strategies in the category Industry Research
Since 1993, writing instruments have held the solid No. 2 place (right after wearables) as one of the top-selling promotional products and there’s a good reason why: Consumers love them. That sentiment was strongly evident in an independent study published in May 2012 by PPAI Research Manager Saritha Kuruvilla and Dr. Richard Alan Nelson of [read more…]